The Agency

Jane was founded in 2010 by creative director Daniel Pollock. After more than a decade of balancing life between being an advertising creative director and writing under the cult fashion pseudonym Michi Girl, Daniel decided to combine his talents and create an agency that would help fashion brands find their voice and purpose.

Today, Jane has evolved to focus on redefining existing brands as well as creating new brands from the ground up. From advertising to design, content and creating brand experiences, we work closely with our clients to develop custom and scalable solutions, collaborating with top talent across photography, film and art.

In other words, nice work.



Commercial creativity is at the heart of everything we do. From fashion campaigns to advertising and content, Jane offers both creative and art direction across all platforms and mediums.


Whether it’s creating a brand identity from scratch or refreshing an existing one, we approach all design projects with in-depth analysis to deliver work that is both intelligent and visually stunning.


Jane offers full production services across photography, film, brand experiences and activations. We pride ourselves on sourcing and securing the best possible talent to suit the job, working closely with our network of exceptionally talented photographers, videographers, typographers and tastemakers to bring our ideas to life.


We work with clients to help discover, build and amplify the true value of their brands. From intensive brand strategies to brand reinvigoration workshops, our process is designed to empower brands with the tools and knowledge to emotionally connect with audiences and gain both attention, conversation and conversion.

Like to discuss a project with us?Say

Like to discuss a project with us? Say