As one of the biggest events on the Australian sporting calendar, Jane worked with the Australian Open to create the brand’s first fashion retail experience. From store design to campaign imagery, we served up a new direction to help take the Open from sporting event to lifestyle brand.
Working alongside renowned architects Bates Smart, Jane created a comprehensive brand vision for a new development on Melbourne’s Yarra River. As well as naming, identity and creative direction, we also envisioned a number of ‘crafted’ collaborations and films featuring mid-century architecture nerd and comedian Tim Ross.
Since 2012 Jacqui.E has partnered exclusively with Jane for all their creative and strategic brand services. Key projects include a comprehensive brand refresh and positioning, outdoor and print advertising, in-store branding and messaging, as well as creative direction and production for all campaigns.
An iconic Australian fashion brand and client since day one, Jane worked with Portmans for more than 10 seasons to create campaigns around the world with Aussie IT girls including Abbey Lee Kershaw and Jess Hart. Key projects include a comprehensive brand refresh and strategy, national television commercials and outdoor adverting, digital content, and launching the brand’s first online flagship store.
Kay & Burton
Since 1938 Kay & Burton have been the agents of choice in the premium property market. To further establish the brand’s luxury credentials, Jane worked alongside senior Kay & Burton partners to help define their positioning and refresh their brand across all their marketing channels including print, outdoor, film and digital.
What started as a side project between Jane founder Daniel Pollock and Ortolan’s Chloe Quigley, soon become a series of best-selling books, daily blog and a syndicated weekly newspaper column. Between 2002 and 2015, Michi entertained tens of thousands of fans with her brutally honest options on everything from why mustard only looks good on hotdogs and how swimwear becomes underwear once it’s more than 100m from the beach.
To help luxury kitchen and bathroom retailer Rogerseller engage with their design obsessed audience, Jane embarked on a series of artful collaborations that would put the brand top of mind with architects and interior designers alike. From colourful string installations to seductive short films, our ‘art of’ series gave the brand a genuine platform to create unique and inspiring content, advertising and retail experiences.
When foodie foes Tommy Collins and Atlantic Group decided to join forces they called Jane. Working with both brands, Jane ran a series of workshops (i.e. romantic business dates) to help develop an exciting new force in hospitality. The menu included a tasty new logo and identity, animation, vans, aprons and even colour coordinated macaroons.
My Name Is Jane
My Name Is Jane is an ongoing photographic study that explores women from all different backgrounds who share one common ground: their name. Spanning Melbourne, London and Paris, the project has so far captured scientists to artists, students to retired women – and even icons, including Jane Birkin.
Rebranding projects are always fun, especially when it involves a venue that serves $1 Oysters and lots of martinis. From logo to menu and everything in between, we gave Melbourne Public a bold new look with a personality to match.
Some agencies launch with a party or a press release, we launched using an unfeasibly large tote bag. To demonstrate our big thinking and solution for storing emotional baggage, we collaborated with our friends at Chip Chop (now Merchgirls) to create an XXXL tote bag that quickly made its way around the internet and got the phones (well, emails) buzzing.
What’s that, a dog at your Christmas present? To support our caring not-for-profit neighbours at Lort Smith Animal Hospital, we decided that our 2018 Christmas budget would be better spent on puppies rather than presents. Our donation went towards adoption, training and caring for sick and injured animals.
Hall & Wilcox
With over 650 staff and 78 partners across five states, Hall & Wilcox is the pre-eminent independent business law firm in Australia. Jane developed a bold new voice and national advertising campaign for the brand that refuses to believe in the law of average.
Building a new tech focussed property brand from the ground up, Jane worked with Listing Loop founders prior to launch to create a dynamic visual language and identity. With a license to ‘flip property on its head’ we developed a series of hula hooping slash eyeball popping films to introduce the market to a new way to stay in the loop.