Ever heard of Swakamond? Either had we until we Googled it and discovered that’s where we were shooting our next campaign for Portmans. As well as being famous for having heaps and heaps of sand, Swakamond is also the temporary home of the cast of Mad Max 4 – including our very own supermodel Abbey Lee Kershaw. Sand flies aside, the shoot turned out amazing. Thanks for goodtimes Swakamond.
Our latest project for Rogerseller has us as excited as a bunch of kittens chasing a giant ball of wool. Working with the talented girls at Harvest Textiles we created an exhibition of sting artworks for our new campaign Art Of Colour. Here’s what the design folk over at Yellowtrace had to say:‘What I really love about this project is the way the irreverence and playfulness of the chosen words and pure joy of colours that represent them, are balanced with the formality and intricacy of the 3D string sculptures. The result is bold and exciting, encouraging the viewer to engage with the work on multiple levels.’
Our job takes us to some strange and colourful places. And none more colourful than Bo Kapp in Cape Town South Africa. The amazing streets provided us with the perfect backdrop for our ‘Race For Colour’ campaign for Portmans staring Abbey Lee. Lovely people, great food, terrible weather. Two out of three aint bad.
We’re proud to announce that Jane has been appointed as the creative agency for women’s fashion retail brand Jacqui.E. Working with author / model / brand ambassador / and all-round lovely person Tara Moss, we launched a ‘New Chapter’ for the brand cunningly disguised as an advertising campaign.
Some agencies launch with a party. Others with a boring press release. At Jane we decided to tell the world we were here by creating an unfeasibly large tote bag. Made in collaboration with cult fashion label Chip Chop, the XXXL bag measured a whopping 2.4 meters high and also doubled as a sleeping bag for large people and conjoined triplets. But most importantly it was a demonstration that not all ideas are ads.As a product the XXXL bag was a massive failure with only one sale to some guy in Germany. But as a piece of self promotion we like to think it worked as we received lots of word of mouse on sites such The Design Files and various magazines around the world. And we are still in business so it must have worked, right?
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