Bringing Some GlamTo The Grand Slam
As one of the biggest events on the Australian calendar, the Australian Open is more than just a sporting event it’s a way of life. Tennis Australia called upon Jane to create their first ever lifestyle brand and retail experience that would have immediate impact across an array of channels. From designing ‘The Boutique’ (a pop-up retail experience) to delivering all campaign imagery, the On & Off Court brand launch was a huge success with over 800K views on social media and thousands of store visitors throughout the 2 week tournament.
A pop-up retail store at the Australian Open, Jane designed a space that would complement the modern sports luxe range. The deconstructed court aesthetic comprised of a continual court line that would swap between clothing racks and decals framing the collection through the store.
“Everyone loved the store. It came to life exactly as you said it would!”
Tennis Australia Retail Team