A New Campaign for the Modern Woman
When long-time client Jacqui.E reached out to Jane to reinvigorate the business, we responded with a new brand strategy, positioning and campaign direction. Brought to life across the brand’s wide array of integrated channels, the launch of the new ‘made for me’ campaign was photographed by Georges Antoni at the iconic Peter Stutchbury designed house in the Blue Mountains.
“Nowhere is this so-called ‘generational blurring’ more visible than in the style realm, where so-called ‘ageless fashion’ has become both a movement and an important marketing insight.”
© Jane the Agency