The Making Of A The Art Of Extraordinary For Rogerseller
A series of art collaborations for prestigious bathroom and kitchen retailer Rogerseller. Jane created everything from playful string art installations to seductive films to deliver a yearly calendar of unexpected in-store and online experiences.
THE ART OF COLOUR
Celebrating colour in unexpected and extraordinary ways, we collaborated with Harvest Textiles to create a series of 3D string installations to convey the emotions and sensations that colour can engender.
“Wonderful, inspiring and super imaginative”
Dana Tomic Hughes, yellowtrace.com.au
THE ART OF SEDUCTION
Our third artist collaboration in the series, Jane worked with film collective The Apiary to produce a short film evoking the sensuality and restrained elegance of the Rogerseller range. Drawing inspiration from the mystery and eroticim of the flower world, the film was released as an installation in showooms and also screened at the 2013 Melbourne International Film Festival.
© Jane the Agency