Derived from the Latin term ‘can’t be assed’, athleisure has gone from ‘sorry I stink’ to acceptable work uniform in just a few years. And the trend is predicted to continue with the category set to grow by US$126 million globally by 2023.
When Debenhams Australia wanted to educate the local market on their fashion offering we responded with Portrait – a digital magazine featuring the people, brands and trends influencing the season. From photography to how-to videos and interviews, the magazine is available through the app and other digital channels.
This month Jane teamed up with Tennis Australia to launch a new lifestyle collection for the Australian Open. When they first contacted us we thought they must have heard about our sweet backhand, however they politely declined and asked us to design a pop up boutique and campaign to launch their new On & Off Court collection.